April 30-May 2, 2024
The number one online insights conference, TMRE @ Home, was back this year for three days of insights and interactivity. The experts who bring you TMRE: The Market Research Event—the premiere consumer insights conference for market research and customer insights leaders—united the brightest minds from the global community on one ‘virtual’ stage for an epic, three-day event to advance our industry.
The full-day videos of each summit can be found below. The three educational tracks for TMRE @ Home featured:
- AI & Tech Summit (April 30): We find ourselves on the cusp of radical change brought on by the advent of artificial intelligence and other cutting-edge insights technologies. The first day of TMRE @ Home drilled down on the use cases and possibilities of bringing AI into market research and insights functions while also addressing the implications of using AI from change management to ethics and data quality.
- Intersection of Insights & Analytics Summit (May 1): Deriving insights from analytics is one thing; marrying the two is another. This day showcased opportunities for business impact when analytics and insights meet. Featuring use cases and discussions around best practices for achieving the “what” from analytics and the “why” from insights – and ways to chart a path forward with actionable takeaways.
- Insights ROI & Strategy Summit (May 2): How do you get to insights ROI? The final day of TMRE @ Home covered how to elevate the insights function to a strategic partner and proven business driver within an organization. Once insights are activated, the delivery of consumer experiences can ensue, allowing for more dynamic decision making and the revelation of new opportunities.
Video Day One: AI & Tech Summit
11:00am – 11:05am 5 mins
AI & Tech Summit
Day 1 Welcome – AI & Tech Summit
- Seth Adler – Head of IMI Media, All Things Insights
11:05am – 11:40am 35 mins
Panel: Collaborative Skills for Human-AI Synergy
- David Seuss – CEO, Northern Light
- Oksana Sobol – Senior Director, Insights Lead, The Clorox Company
- Abhinav Dua – SVP, Head of AI & Secondary Productization, Escalent
- Kasara Weinrich – Principal Consultant, Future of Work Strategy, ADP
- Yogesh Chavda – Adjunct Instructor, University of South Carolina
11:40am – 12:00pm 20 mins
Why High-Trust AI is Critical for Unlocking Consumer Insights
- Jared Feldman – Founder & CEO, Canvs AI
- Kristi Zuhlke – CEO & Founder, Dott Technologies
12:00pm – 12:20pm 20 mins
Gen AI Unleashed: Revolutionizing Customer Insights for Unmatched Impact
- Kristyn Corrigan – Principal and Co-Owner, Applied Marketing Science
- Rachael Settipani – Associate Principal, Applied Marketing Science
12:20pm – 12:40pm 20 mins
Scaling Human Centricity on a Global Level
- Sioned Winfield – Senior Director of Global Insights & Marketing Capabilities, PepsiCo
- Adam Mertz – Chief Growth Officer, Discuss.io
12:40pm – 1:00pm 20 mins
Disruption and Consolidation: Industry Opportunities for the Taking
- David Iudica – SVP, Research and Insights: Retail and Wealth, Citibank
Video Day Two: Intersection of Insights & Analytics Summit
11:00am – 11:05am 5 mins
The Intersection of Insights & Analytics Summit
Day 2 Welcome – Intersection of Insights & Analytics Summit
- Seth Adler – Head of IMI Media, All Things Insights
11:05am – 11:40am 35 mins
Panel: Unlocking Business Potential: The Synergy of Data Analytics and Insights
- Tim Hall – Co-Founder, Simporter
- Lisa R. Courtade – Executive Director, Insights & Analytics, Organon
- Jen Russell – Director of Marketing Analytics & Research, PSECU
- Arvind Balasundaram – Executive Director, Commercial Insights & Analytics, Regeneron
11:40am – 12:00pm 20 mins
AI: The Thread that Connects Analytics to Insights
- Ericka Podesta McCoy – CMO, Resonate
12:00pm – 12:20pm 20 mins
Legroom is Overrated! Secrets AI Can Tell From Airline Customer Feedback
- Pascal de Buren – Co-Founder, Caplena
12:20pm – 12:40pm 20 mins
Data Analytics and Insights in Action
- Shivani Shah – National Category & Shopper Insights Manager – H&WB, Church & Dwight Co., Inc.
Video Day Three: Insights ROI & Strategy Summit
11:00am – 11:05am 5 mins
Insights ROI & Strategy Summit
Day 3 Welcome – Insights ROI & Strategy Summit
- Seth Adler – Head of IMI Media, All Things Insights
11:05am – 11:50am 45 mins
Panel: From Support Staff to Pivotal Partner: Advancing the Role of Insights
- Rick Kelly – Chief Strategy Officer, FuelCycle
- Soumya Nair – Global Insights Director, Kerry
- Elias Soussou – Senior Director, Global Consumer & Market Insights, FGX International, a division of EssilorLuxottica
- Joseph Rini – Senior Commercial Product Manager, Market Logic
11:50am – 12:10pm 20 mins
Unveiling the Trends Shaping the Business of Market Research
- Raj Manocha – Chief Client Officer, Sago
12:10pm – 12:30pm 20 mins
Unlocking Business Growth with Generative AI in Consumer Insights
- Joey Gaspierik – Enterprise Accounts, AnswerRocket
- Elizabeth Davies – Senior Insights Manager, Budweiser, Europe, Anheuser-Busch InBev
12:30pm – 12:50pm 20 mins
Strategic Insights: Empowering Sales & Stakeholder Engagement with Market Research
- Joe Agostinelli – Sr. Director of Market Research, Morningstar
12:50pm – 12:55pm 5 mins
Insights ROI & Strategy Summit
Live Raffle to Main TMRE in October
- Seth Adler – Head of IMI Media, All Things Insights