December 5-7, 2023
Whether you are still processing all the insights and learnings you gained from the TMRE: The Market Research Event 2023, the All Things Insights Virtual Gathering—TMRE Continued—is perfectly timed for insights professionals as they wrap up 2023 and head into the new year. TMRE Continued featured themed sessions including: December 5: AI for Insights & Analytics Summit Continued; December 6: Optimizing Talent & Increasing Influence; and December 7: Blending Insights & Analytics. The three sessions are presented below.
December 5: AI for Insights & Analytics Summit Continued (above)
11:00am – 11:30am 30 mins
Machine Learning: Optimizing Ad Campaigns
- Michael Bagalman – Vice President, Business Intelligence and Data Science, STARZ
11:30am – 11:50am 20 mins
Double Your Research Productivity Through Practical Use Cases of AI
- Peter Aschmoneit – Co-Founder & CEO, quantilope
- Jannik Meyners – Director of Data Science, quantilope
11:50am – 12:10pm 20 mins
Insights AI for Market Research
- Lava Kumar – Founder & CPO, Entropik
12:10pm – 12:30pm 20 mins
Revolutionizing Customer Insights: The Role of AI in Accelerating VOC
- Carmel Dibner – Principal, Applied Marketing Science
- Artem Timoshenko, Ph.D. – Assistant Professor, Kellogg School of Management, Northwestern University
12:30pm – 1:00pm 30 mins
Insights + AI: Operationalizing A Hybrid Approach
- Christina Speck – Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Shield of Rhode Island
- Chris Whitely – Senior Director, Product Management (Data Science), Comcast
December 6: Optimizing Talent & Increasing Influence (above)
11:00am – 11:30am 30 mins
Increasing Influence: About That Seat At The Table
- Thomas Walker – Senior Director, Global Brand and Customer Insights, eBay
- Christopher Frank – Author, Co-Faculty Director, Columbia University
11:30am – 11:50am 20 mins
Questionable Data? Why Action Speak Louder Than Words
- AJ Horn – Manager, Commercial Solutions, 84.51°
11:50am – 12:20pm 30 mins
Optimizing Talent: Evolving The In-House Team While Sourcing What’s Missing
- Shilpa Khanna – Assoc. Dir., Transformational Growth Insights, The Clorox Co.
- Cory Lommel – Director – Consumer Insights, Cargill
December 7: Blending Insights & Analytics (above)
11:00am – 11:30am 30 mins
Capturing Consumers Through Sentiment Analysis
- Kajoli Tankha – Senior Director, Consumer Marketing Insights, Microsoft
- David Evans – Sr. Research Manager, Microsoft
11:30am – 11:50am 20 mins
Unmasking the Shadows: How AI and Tech are Being Exploited to Hijack Online Surveys
- Greg Matheson – CEO, iResTech
11:50am – 12:10pm 20 mins
Data-Driven Themes for Grocery in 2024
- RJ Hottovy – Head of Analytical Research, Placer.ai
12:10pm – 12:40pm30 mins
Blending Analytics & Insights To Drive Business Outcomes
- Doug Jensen – SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE), The Estee Lauder Company
- Miles Drayton – Global Director, Planning and Integrated Insights, General Motors
- Tom Gould – Director, Portfolio Analytics, Constellation Brands