The Rise of Growth Innovation: A Survival Guide for Corporate Innovators

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The speaker argues that innovation is at a critical turning point where it must transform from being treated as a cost center to becoming a true revenue-generating function. Companies are increasingly prioritizing new sources of revenue growth over digital transformation, indicating a fundamental shift in innovation priorities. Growth Innovation requires explicitly aligning innovation activities with revenue streams across short, mid, and long-term horizons, with innovation teams sharing the same growth goals as business units.

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