Delivering an Integrated Innovation Strategy: A P&G Case Study

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Liza Sanchez from Procter & Gamble discusses the challenges of managing both sustaining innovation and disruptive/discontinuous innovation within a large organization, emphasizing the need for different organizational structures, leadership behaviors, and metrics for each. She highlights that innovation requires balancing consumer needs with business objectives and technical capabilities, while creating separate but connected teams with distinct cultures to manage both current and future innovation portfolios. The session emphasizes that successful innovation requires dedicated resources for future-focused work (20-30% in P&G's case) and leadership behaviors that foster learning and experimentation rather than just risk management.

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