brand friction
Embrace Good Friction to Stimulate Growth
The concept of positive brand friction postulates that it can be used to stimulate and maximize growth, improve the customer experience and enhance ma…
April 26, 2023
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Your search for soon-yu found the following results:
Content
…Experience FEI keynote speaker Soon Yu, Author, Iconic Advantage, Friction, sat down with All Things In…
April 30, 2023
ideation
The CPG Leadership Reset: What It Means for Innovation
The consumer-packaged goods (CPG) industry is undergoing one of its most dramatic periods of executive turnover in recent history. In just the past ye…
July 3, 2025
artificial intelligence
The Impact of AI on Innovation
Artificial Intelligence (AI) is having a profound impact and influence on a broad range of industries. From healthcare to publishing to industrial fie…
November 15, 2023
design thinking
Innovation Principles, 2/7
Successful innovation endeavors are built on creative tension between key enabling entrepreneurial trade-offs associated with four must-have constitue…
November 17, 2023
artificial intelligence
Creating the New Business Innovation Mindset
From quantum computing to the metaverse, there are a multitude of emerging trends, tools and technologies that could influence the business of innovat…
February 26, 2025
user experience
Applying AI to Anthropological Research
Agile research and methodologies are of primary importance to the innovation discipline, as they promote a more versatile, rapid, adaptive approach to…
March 25, 2024
ideation
Generating Innovation Through Ideation
Ideation is often confused with innovation, along with other related terms regarding the creative process, such as brainstorming or design thinking. W…
May 31, 2023
disruptive innovation
Defining Disruptive Innovation
Disruptive innovation is often a phrase used to make a splash in the business world. Some may debate that the label has been applied carelessly at tim…
May 17, 2023