Navigating Disruption: A Hands-On Trends Workshop

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The "Navigating Disruption" workshop explored three emerging consumer trends—the Appetite Edit (GLP-1 drugs' impact beyond food consumption), Money Maxing (economic uncertainty driving value redefinition), and Buycott (values-based shopping)—that are collectively shaping a new economic context called "constrained consumption." Presenters detailed how these trends are fundamentally altering consumer behaviors, from reduced impulse purchasing and hedonistic consumption to increased financial literacy and values-driven buying decisions. The session concluded with a hands-on workshop where participants identified relevant trends for their businesses, analyzed spending implications, and developed actionable short-term and long-term strategies to adapt to these changing consumer behaviors.

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