The Rogue Mindset Report 2025

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FEI and All Things Innovation’s Rogue Mindset Report 2025 shines a light on a flexible and uniquely creative framework for innovation—the rogue mindset. Inspired by an impactful comment from Tammy Butterworth during the roundtables at the FEI 2024 conference, All Things Innovation, with the help and support of Butterworth, decided it was a mindset worth exploring both in this digital report as well as a companion piece to the rogue mindset roundtables that will be held during FEI 2025.

Just what characteristics and attributes make someone identify as having a rogue mindset? Is it someone’s actions, particular personality traits, or a mixture of all of the above? Is it just overall corporate savviness, an engaging innovative mindset, or a laser-like focus? Does it result in just freedom to think differently or is it more about the actionable outcomes that result?

All Things Innovation set about to explore the subject with curiosity. Whether you call it rogue, unconventional or just uniquely innovative, we’d like to thank these 16 thought leaders in innovation, insights, data science, and academia for exploring this mindset with passion, creativity, and enthusiasm, and for helping to define just what makes it a perfect fit for innovation.

Contributors

Imran Afzal, Founder, Worth The Squeeze Ltd.
Arvind Balasundaram, Executive Director, Commercial Insights & Analytics, Regeneron Pharmaceuticals
Betsy Brunner, Director of External Affairs, The Nuclear Company
Tammy Butterworth, Product Innovation Director, Welch's
Kate Carruthers, Director, Info Sphere Education
Jordan Cusner, Senior Director, Consumer Insights and Research, Inspire Brands
June Dershewitz, Co-Founder, InvestInData
Emil Georgiev, Vice President - Customer Experience Design, IKS Health
Leslie Grandy, Lead Executive in Residence, University of Washington - Michael G. Foster School of Business; author, Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI
Mike Hatrick, Vice President IP Strategy & Portfolio, Volvo Group
Miranda Helmer, Vice President, Product Development & Regulatory, Albertson's
Steven Fisher, Managing Director, Innovation and Chief Futurist, The Revolution Factory; Co-Author, Super Shifts
Prapti Jha, Innovation Strategist, We Speak Innovation
Su-Feng Kuo, Sr. Director, Global Clients Insights & Analytics, Visa
Mohan Nair, CEO, Emerge Inc.; Investor Fellow, Edmund Hillary Fellowship; Author, Strategic Business Transformation (Wiley & Sons)
Dr. Pradip K. Shukla, The Shah Family Endowed Chair in Innovativeness, Argyros College of Business and Economics, Chapman University

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